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Starbucks For America

Howard Schultz is transforming his company. Changing the country is going to be harder.  

Howard Schultz isn’t afraid of his feelings. Or anybody else’s, for that matter. The 61-year-old Starbucks CEO doesn’t mind tears or hugs or displays of emotion of any kind. This is front and center on an icy January afternoon in New York City, where Schultz is leading a forum on race. Shocked by recent police shootings and unrest in Ferguson, MO., New York City and Oakland, Calif., he decided to hold open meetings in five cities where Starbucks employees from top managers to entry-level baristas could speak frankly about their experiences with racism.

A little more than 40% of the company’s baristas are minorities, and the audience of 400 or so at Cooper Union’s auditorium reflects that. Schultz has just…


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